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3 Coins boosts spirits at 'Yuga Dekma'
Sri Lanka's only specialty brewer Three Coins was the exclusive beer supplier to "Yuga Dekma 2002", billed the largest national industrial fair held in Sri Lanka.

The presence of Three Coins at this mega event demonstrated the vast strides that have been made in the development of world class products in areas outside the north and east of the country, a spokesman for the company was quoted as saying in a statement.

"We were quite pleased with the response of visitors to the specialty beers of the Three Coins Company and are excited by the sensitivity to style and quality from a segment of the population which has had to make do with basic or pedestrian products," he said.

SL CIMA student excels in Business Strategy
Amila Jayawardene, a 23-year old audit trainee has been placed second in the world in Business Strategy at the CIMA final stage exam held in June. She also won the Sri Lankan prize for the same subject.

Jayawardene who plans to become a management consultant, has never won any prizes in the previous stages of the exam. She is a product of the Mercury Institute of Management (Pvt) Ltd that saw its first batch of students sitting the CIMA exam having started operations earlier during the year.

Mercury Institute conducts courses for students sitting the CIMA and ACCA exams both full time and part time. The institute currently has about 600 students. The institute's lecture panel consists of MBA degree holders, lawyers, qualified chartered accountants and financial analysts. It also plans to commence courses for CIM and CFA exams in the near future.

Awards for energy savers
Lanka Electricity Company (LECO), Ceylon Tobacco Company, Royal Fernwood and a team of energy researchers in the tea industry have won awards given by the Sri Lanka Energy Managers' Association (SLEMA).

Lanka Electricity Company (LECO) received the Ceylon Petroleum Corporation award for outstanding efforts to reduce losses in the distribution network.

LECO has reduced the losses to 6.9 percent though a systematic analysis and implementation of several projects. LECO's network loss reduction programme saved an estimated Rs. 65 million and Rs. 132 million in the two years considered, by way of fuel cost savings alone.

"LECO's loss reduction helped the Ceylon Electricity Board to avoid 38 GWh of power cuts in 2002," SLEMA said in a statement.

Minister of Power and Energy Karu Jayasuriya presented the awards at the annual awards ceremony of SLEMA held on August 9.

The Professor Mohan Munasinghe Award was presented to the Engineering Manager and his team at Ceylon Tobacco Company for energy efficiency projects implemented at their factory.

"SLEMA was impressed by the energy forecasting and benchmarking exercise conducted by the team," it said.

Royal Fernwood Porcelain won the merit certificate for the exemplary LPG savings made in their factory by recovering waste heat of the kiln and using it to dry greenware, before the product enters the kiln.

The project cost Rs. 2.1 million and it was fully paid back in just six months.

A team of researchers lead by Upali Daranagama received the SLEMA Award for the best energy related study.

Their systematic in depth study of the tea withering process has revealed that 30 percent of electricity used in the withering fans can be saved.

Industries unveil competitiveness plans
Sri Lankan tea, spices, coir and food industries last week unveiled five-year development plans to raise their competitiveness and expand market share. Prepared under the aegis of the Competitiveness Initiative of the USAID, the sectoral plans are part of a government effort to modernise selected industries that have been given "thrust industry" status.

The footwear, leather and ceramics industries unveiled their plans two weeks ago. The spices and allied products industry has drawn up an ambitious plan to increase the value of exports five-fold to over $500 million in the next five years.

Dr. Devapriya Nugawela, chairman of the sectoral task force, said the industry aims to increase the export volume of value added products to over 50 percent of total exports.

The industry plans to set up an independent governing body called the Spices Council comprising of all stakeholders that will act as a lobby for the sector.

The world trade in spices, related products and herbal healthcare products is estimated to be $200 billion annually with an annual growth rate of five percent.

"But even though Sri Lanka's spices are famous for their inherent qualities and our herbal health care products have a history of over 2,000 years, we contribute only a mere $100 million a year," Nugawela said.

The industry also wants to recognise the importance of chilli as a spice and make the island, which now imports half of its chilli requirements, self-sufficient by 2005.

In the coir industry - where Sri Lanka is the world's largest exporter of coir fibre and coir products - there is an urgent need to move out from a low value, broad focus outlook to making high value products for niche markets.

The industry has proposed the setting up of a Coir Centre that will oversee the development of the sector.

Indrajith Piyasena, chairman of the task force on coir, said the industry aims to increase exports of coir-based products by 50 percent to $25 million over the next five years and the export share of value-added product to 70 percent from 57 percent today while maintaining a work force of 40,000 despite the continuing trend towards automation.

The tea industry has proposed creating more locally owned brands, the setting up of "Ceylon tea houses" overseas, joint promotion with the Tourist Board and SriLankan Airlines, and forming alliances with overseas marketers.

While Ceylon tea has a 21 percent share of the global export market, its export earnings is only 2.5 percent of the global market for tea-based beverages which is estimated at $2.5 billion annually.

Mahen Dayananda, head of the tea sector task force, said there was potential for the industry to increase output to 325 million kg a year and exports to 310 million kg. But, he warned, there were several threats to the industry. New exporters such as Vietnam and Indonesia were offering cheaper alternatives and India was turning more towards the manufacture of orthodox teas where Sri Lanka was market leader with a dominant 32 percent share of the orthodox tea market.

Vietnam was offering orthodox teas that were "terrifyingly close" to Ceylon tea, he said. The food and food processing industry, which contributes almost 19 percent to the Gross Domestic Product, also plans to create a governing body to act as the voice for the industry, said Mario de Alwis, chairman of the sectoral task force on food. It wants to address issues such as high import tariffs on raw materials and packaging, improve training and research and development, as well as quality standards, he said.


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