SSO performs at Sydney Airport in front of Emirates’ flagship A380
View(s):Emirates has renewed its long-standing 23-year partnership with the Sydney Symphony Orchestra (SSO) until 2028, reinforcing a shared commitment to connecting people through world-class music, culture and travel experiences.
As Emirates’ longest-running non-sports sponsorship globally, the renewed partnership with Sydney Symphony Orchestra builds on more than two decades of collaboration and will continue to bring extraordinary musical performances to audiences in Australia and around the world.
Celebrating the renewal of the Emirates partnership, an ensemble from the Sydney Symphony Orchestra took to the tarmac at Sydney Airport to perform in front of the flagship Emirates A380. The piece, Takeoff, commissioned by the Sydney Symphony Orchestra and composed by Jessica Wells exclusively for Emirates, pays tribute to the iconic aircraft. The performance is a symbol of how music and aviation share the power to connect cultures and transcend borders.
As part of the renewed agreement, the Sydney Symphony Orchestra will expand its presence on Emirates’ award-winning inflight entertainment system, ice, with a rotation of orchestral performances, recently adding The Planets. The content will allow millions of Emirates passengers to experience the artistry of one of the world’s leading orchestras while travelling across the airline’s global network.
The Sydney Symphony Orchestra performs more than 150 concerts each year to live audiences of over 350,000 people and reaches millions more globally through recordings and digital platforms. The partnership with Emirates continues to play a key role in expanding that reach, ensuring classical music remains accessible to audiences around the world.
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