A new look Cosmopolitan is back
View(s):By Shannon Salgadoe
Cosmopolitan is officially back in Sri Lanka. Spearheaded by Tribal Lanka Private Limited in collaboration with Hearst Magazines International, the global lifestyle giant is being reintroduced with a fresh vision that balances nostalgia with inclusivity.
At the heart of this revival is Editor-in-Chief Keshini Dunusinghe.
Keshini Dunusinghe
Keshini’s journey with Cosmopolitan Sri Lanka began years ago as a junior editor, and today, with over eight years of creative experience, she brings a digital-first approach to lead the magazine into its next era.
“With Cosmopolitan Sri Lanka, I want to show young women the simple pleasure of being their true, real, raw selves — to help them feel safe, confident, empowered, and most importantly, to inspire them to recognise their worth and own it,” she shares.
The decision to relaunch Cosmo wasn’t born from a corporate strategy but rather a conversation between Tribal Lanka’s three co-directors – Keshini, Shihaam Hassanali, and Kishani Vethavinyakam. “We were just driving one day and discussing how there was a massive gap in the market for lifestyle-based platforms that created a community for women — fashion, beauty, love, relationships – and how Cosmo, when it was here, had been a great platform,” recalls Keshini. “All three of us had worked for the magazine before, in different roles. So, we thought, why not reach out? And after four months of negotiations, here we are.”
In terms of content, Cosmopolitan Sri Lanka won’t simply replicate its past formula. Globally, the brand has expanded to embrace diversity and inclusivity, and the local edition is following suit. “Back then, Cosmo was catering to a very specific type of woman. Now, it’s very different. It’s inclusive, and it speaks to both millennials and Gen Z. The content has to reflect that evolution,” says Keshini.
While the magazine will reappear on newsstands, its real focus will be digital. “Our main focus would always be digital because at the end of the day, we are in an era where digital platforms are widely used as the main form of communication,” explains Keshini. “But the print magazine will always exist because it carries nostalgia and tangibility.”
The print edition will be bi-monthly, with six issues a year. In addition, Cosmopolitan Sri Lanka plans to build its presence through curated events tied to its editorial themes. “It’s not just about launches — we want to host events that create community, where readers can engage with the brand and the team behind it,” says Keshini.
Earlier this year, the team relaunched the magazine’s social media presence and hosted a series of intimate “pocket events” that engaged directly with women across fashion, beauty, wellness, and relationships.
Guests at a launch event: Pic by Priyanka Samaraweera
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