Phoenix Ogilvy and SriLankan Airlines win SL’s first APAC Effie Award
View(s):Phoenix Ogilvy Sri Lanka and SriLankan Airlines have made history as the first Sri Lankan advertising agency and brand to win at the coveted APAC Effie’s, held recently in Singapore. The campaign, Relive the Epic of the Ramayana Trail, was the sole entry shortlisted in the Travel and Tourism category from the entire Asia Pacific region and was awarded a Bronze Effie, highlighting the campaign’s role in revitalizing inbound tourism at a crucial time for the nation’s economy, the ad agency said in a media release.
Commenting on the achievement, Saminda Perera, Head of Marketing at SriLankan Airlines, said: “Winning at the APAC Effie Awards is a tremendous honour for SriLankan Airlines and for the country. This recognition from such a respected jury affirms the impact of our efforts to position Sri Lanka as a destination of deep cultural and spiritual significance for Indian travellers.”
The Phoenix Ogilvy Team receiving the award.
The campaign Relive the Epic of the Ramayana Trail, developed by Phoenix Ogilvy, was conceived as a strategic initiative to reignite interest in Sri Lanka among Indian travellers, the country’s largest inbound tourism segment which supported Sri Lanka’s tourism sector, a vital growth engine for the country’s economy.
Commenting on the win, Thushari Palipane, Director Client Servicing at Phoenix Ogilvy, said: “To be recognised at the APAC Effie’s for the national impact we made is deeply gratifying. Relive the Epic of the Ramayana Trail is a campaign that delivered for our client, but more importantly, it delivered for Sri Lanka.”
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