CBL Group expands market to Saudi Arabia
View(s):CBL Group, Sri Lanka’s leading food conglomerate with a presence in more than 65 countries, has announced a strategic partnership with Aamalcom Holdings, a diversified group operating in multiple sectors, to expand its footprint and strengthen market reach in the Kingdom of Saudi Arabia (KSA).
The agreement was signed in Colombo by Sheikh Qinan Rashdan Al Marel, Chairman of Aamalcom Holding Company KSA, and Rasith Wickramasingha, Group Director, CBL Group, CBL said in a media release.
From left: Rajeewa Weerasingha, Manager - International Marketing & Sales, CBL Foods International (Pvt) Ltd; Saeed Asif Khan, Chairman, Hiplas FS (Pvt ) Ltd, Director International Trade, Aamalcom Trading Company KSA; Syed Zaid ul Hassan, Executive Director, Aamalcom Holding Company KSA; Sheikh Qinan Rashdan Al Marel, Chairman, Aamalcom Holding Company KSA; Rasith Wickramasingha, Group Director, CBL Group; Nalin Karunaratne, Director / CEO, Ceylon Biscuits Ltd and Kamal Geeganage, Director / CEO, CBL Foods International (Pvt) Ltd.
Through Aamalcom Holdings, CBL’s flagship brands, Munchee, Ritzbury, and Tiara, will see wider distribution in Riyadh City starting this November, with a phased expansion into Jeddah, Dammam, Madinah, and Qassim. The rollout will initially target the modern trade, and later extend into general trade, wholesale, food service, and E-Commerce channels, ensuring broader consumer access across the Kingdom.
“This partnership is a significant milestone in CBL’s export journey. Saudi Arabia is one of the region’s most dynamic FMCG markets, and together with Aamalcom Holdings we look forward to bringing Sri Lankan brands to more global consumers while strengthening our long-term growth strategy,” said Mr. Wickramasingha. “We are delighted to partner with CBL Group, a company with a strong global reputation and trusted Sri Lankan brands. With our network and expertise, we are confident this collaboration will accelerate growth and deliver greater value to consumers across Saudi Arabia,” said Sheikh Qinan Rashdan Al Marel.
Founded in 1968 to combat malnutrition in Sri Lanka, CBL Group has grown into a globally recognised food conglomerate with a strong commitment to sustainability, entrepreneurship, and community empowerment.
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