DMASL Digital Summit sets new regional benchmark
View(s):The Digital Marketing Association of Sri Lanka (DMASL) which concluded the DMASL Digital Summit 2025, a landmark two-day event held on July 24–25 at Waters Edge, Colombo saw the presence of over 1,600 participants from across Asia and beyond, including marketers, content creators, brand leaders, policymakers, entrepreneurs, and technology strategists.
A media release from the DMASL said the keynote address was delivered by Deputy Minister, Ministry of Digital Economy, Eranga Weeraratne, who emphasized the vital role of digital storytelling in shaping Sri Lanka’s future. Highlighting the importance of digital marketing, he said, “Without digital marketing, even the best services can go unnoticed. With effective digital marketing, the smallest ideas can spark national change.” He outlined four key pillars to elevate Sri Lanka’s digital marketing to the next level: skills development and aggregation, start-up and freelancer support, ethical and responsible digital advertising, and integration with the national digital economy policy.
Officials.
Over the following two days, the summit featured a world-class lineup of speakers and thought leaders driving the future of marketing, technology, and content in Asia and beyond. Notable speakers included Umma Saini, Chief Creative Officer of Schbang and the first Indian woman to speak on stage at Cannes Lions; Marisha Lakhiani, CGO of Mindvalley, whose AI-driven strategies have generated over US$150 million in digital revenue; Atiya Zaidi, Glass Lion-winning CEO and CCO of BBDO Pakistan; Masaya Asai, visionary CCO of Droga5 Tokyo; and Vishal Sagar, award-winning global brand strategist. The programme also featured Baiba Matisone, founder of Planning Folklore, and creator economy leaders such as Viren Noronha (The New Thing), Rahul Tamada (Tamada Media), Luke Martin (Chopstick Travel), Vedansh Kumar (boAt Lifestyle), Junfeng Wang (Yango Ads), and Anthoney Jayasekera (Millennium Hotels and Resorts). Senior executives from Google, TikTok, Aleph, Sabre, PhonePe, Antyra, Aitken Spence, and SriLankan Airlines led applied learning sessions, fireside chats, and brand case studies.
Arjun Jeger, DMASL President, said: “The DMASL Summit 2025 was more than an event — it was a movement. A coming together of minds from across the region to celebrate innovation, challenge the norm, and chart the future of digital marketing in Asia.”
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