Ride join SLC as energy drink partner
Ride, Sri Lanka’s leading locally made energy drink, announced its partnership as the official energy drink partner of Sri Lanka Cricket (SLC). The partnership with SLC represents a significant step forward in Ride’s growth, reinforcing its position as the leading, locally produced energy drink brand in the country under the renewed brand promise of ‘Real Energy.’
The partnership also supports Ride’s ambition to enter global markets, given SLC’s stature as a powerful ambassador for the country on the international stage. More than a sponsorship, this collaboration is a celebration of energy, performance, and a shared passion for excellence.
“Cricket is deeply rooted in Sri Lankan culture. Our purpose for Ride is simple. We bring energy to Sri Lankans whenever, wherever, and whoever they are. Partnering with SLC, who embody passion, resilience, and unity, perfectly reflects this purpose,” commenting on the partnership, Arjuna Kumarasinghe, Managing Director of Cargills Food and Beverage Ltd., said.
(From left): Charith Asalanka (ODI and T20 captain), Achini Wijekone (Marketing Manager, Cargills Food and Beverage Ltd), Arjuna Kumarasinghe (Managing Director, Cargills Food and Beverage Ltd), Chrysantha Kapuwatte (Assistant Secretary, SLC), Dhananjaya de Silva (Test captain) and Chamari Athapaththu (Women’s captain) during the unveiling of Ride as the official energy drink partner of SLC