Janashakthi Finance PLC rebranding from Orient Finance
View(s):Orient Finance PLC, a subsidiary of JXG (Janashakthi Group) this week announced its strategic brand transition to Janashakthi Finance PLC.
The company emphasised that the brand transition transcends a simple name change, representing a fundamental enhancement of the ability to serve customers with greater strength, stability, and resources. The organisation reiterated that, through the repositioning, its empathy for customers has grown even stronger, reinforcing its foundational commitment to support clients, particularly those navigating financial challenges, the company said in a media release.
As part of the established JXG (Janashakthi Group), the company is now positioned to become bigger, better, and stronger, backed by a stable and progressive financial conglomerate that shares its core values of customer-centricity and financial inclusion.
The strategic evolution combines Orient Finance’s 43-year legacy of empathetic customer service with the enhanced credibility and market presence of the Janashakthi brand. The rebranding creates synergy within JXG (Janashakthi Group) and reinforces the company’s position as part of a financial conglomerate with interests across investment, insurance, and finance sectors.
The Board of the company comprises – Rajendra Theagarajah (Chairman), K.M.M. Jabir (Executive Director/CEO) and directors – Prakash A Schaffter, Sriyan Cooray, Darshana Ratnayake, Nalin Karunaratne, Manohari Abeyesekera, Sandamali Chandrasekera and Daniel Alphonsus.
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