Sri Lanka officially unveiled its second national brand “Pure Ceylon Cinnamon” to the world, after ‘Pure Ceylon Tea, at a trade fair last week in Cologne, Germany’.
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| Rishad Bathiudeen |
“I request you to take the message of ‘Pure Ceylon Cinnamon’ to promote our Cinnamon. I also warmly invite you all to taste the unique flavour and inspire the smell of pure Ceylon Cinnamon with Ceylon Tea,” said Rishad Bathiudeen, Minister of Industry & Commerce during the launch at the Anuga Trade Fair on October 11.
A Ministry statement quoted him as saying that the Lion Logo is the second National Brand launched by Government for an agriculture product after Ceylon Tea. This trade mark will be registered in the USA which is the major market for Cinnamon and also in the European Union. The Export Development Board will take necessary initiatives to closely monitor the export process, to assure the maintenance of required quality standards by the exporters, to qualify for export Cinnamon under the ‘Pure Ceylon Cinnamon’ Trade Mark.
Providing details about the industry, Minister Bathiudeen said Cinnamon is the most important and valuable spice produced in Sri Lanka with about 31,000 hectares are under cultivation involving 260,000 families.
Sri Lanka is the largest producer of true Cinnamon in the world accounting for about 70% of the global productio and commands more than 85% of the world market share for this product. |
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