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Kaspersky Lab and Avian Technologies introduce Internet Security and Anti Virus 2012 to Sri Lanka

Kaspersky Lab, a leading developer of secure content and threat management solutions, together with their local partners, Avian Technologies, announced the release of the 2012 versions of its home user products, namely Kaspersky Anti-Virus 2012 and Kaspersky Internet Security 2012, both of which are designed to provide internet users with maximum protection and convenience. Avian Technologies (Pvt) Ltd is the sole authorized distributor for Kaspersky AV products for Sri Lanka & the Maldives.

Present at the launch were Dilan Perera Minister for Foreign Employment Promotion and Welfare, and HE Vladimir P Nikhaylov, Ambassador for the Federation of Russia.

Speaking at the launch which was attended by Sri Lanka’s corporate elite, Director & Co-founder of Avian Technologies, Mr. Ranil Francisco, said, “When Kaspersky was first commercially introduced to the market in 2007, our challenge was to encourage Sri Lankans to purchase original AV products.

Pictured L – R: Mr Ranil Francisco, Director and Co Founder Avian Technologies, Mr Buddika Liyanage, Director Avian Technologies, Mr Altaf Haldei, Managing Director Kaspersky Labs, India, Mr Lalith Pium, Chairman Sri Lanka Youth, HE Vladimir P Nikhaylov, Ambassador for the Federation of Russia and Hon Dilan Perera , Minister for Foreign Employment, Promotion and Welfare

Today having conquered the AV industry in Sri Lanka, it is our primary goal to offer the latest technology at the most affordable price to suit the Sri Lankan market. We are very proud to launch our flagship Kaspersky retail product range version 2012 which combines the best of both worlds, where you experience the true features of Hybrid & Cloud protection”

Managing Director, Kaspersky Labs, India, Mr Altaf Haldei, said that though the Internet had become an integral part of life for today’s computer users, it was awash with dangers and threats. “A tool which many people depend on during business trips and vacations, the Internet harbors a multitude of threats that lie in wait for unsuspecting users including data theft, phishing, cyber-blackmail and mass spam mailings to name but a few. As a result, users need comprehensive protection whenever they go online because computer threats could be lurking anywhere: in online services and emails, on removable media, or even on public networks in airports and hotels”.

According to Haldei, Kaspersky Lab’s home user products are distinguished by the comprehensive protection that they provide. “Your computer and the data you store on it will be secure, regardless of the types of files you are working with, how often you use the Internet, or where you connect from, at home, or via a public access point”.

The all-new Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 incorporate the most advanced and effective protection technologies: a sandbox for launching suspicious applications, a programme activity monitoring module, a script emulator, a cloud-based reputation database, a virtual keyboard, and many other features.

Haldei went on to say that new malware appears at an extremely rapid rate these days, in fact approximately 35 thousand new malicious programmes each day. “There are no signatures for these new threats and innovative methods are required to detect them. Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 effectively neutralize new threats using non-signature based behavioral analysis of suspicious programmes. Kaspersky Lab's latest products are capable of tracking programme activity during present as well as previous work sessions”.

Malicious activity detection has also taken a step forward with the use of behavioural templates, and Kaspersky Lab data regarding malicious programmes is incorporated into these behavioural templates, while a centralized template database helps to quickly locate unknown malicious codes with complex behavioral patterns.

In the 2012 versions of Kaspersky Lab's home user products, cloud-based technologies, which are acknowledged to be the cutting-edge of antivirus development, have been greatly improved upon. By regularly exchanging information between products installed on users’ machines and the centralized databases in the cloud, the most up-to-date threat information is made available for the protection of users. “Now, in addition to superior protection from the cloud, the new product versions also demonstrate how they do it. The main programme window provides users with in-depth information about which cloud components are active and how they are protecting user’s computers as well as their personal data”, said Haldei.

The 2012 versions of Kaspersky Internet Security and Kaspersky Anti-Virus, warn Internet users of links that pose a threat and which will redirect users to fraudulent, malicious and spammer websites. Kaspersky Lab’s latest products receive the most up-to-date information available about undesirable Internet resources directly from the cloud, including websites with adult, violent and other similarly unsavory content. “Users can rest assured that they will not find themselves entering websites designed to steal their personal information or infect their computers”.

Cloud technologies have even improved protection against spam. Databases located in the cloud provide templates for new spam emails in real time. This helps Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 to quickly adapt to ever-changing spammer tactics and be able to provide proper protective measures.

Users do not have to fine-tune the new, user-friendly Anti-Spam module before getting down to work as the cloud already has all of the latest available data on spam mailings.

“In addition, Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 are both high-performance products designed for minimal impact on your computer’s running speed and programme operations. Kaspersky Lab’s products have been streamlined for optimal day-to-day use when surfing the Internet, searching for and viewing web pages, making VoIP calls, watching HD videos and playing online games, etc”, explained Haldei.

The latest versions of Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 can now be used with touch-screen devices. Product installation has also been optimized, minimizing any conflicts with incompatible security software. Additionally, the steps for activating and purchasing licenses can now all be found in one convenient window.

CEO and Co Founder of Kaspersky Lab, Eugene Kaspersky, in his message on the occasion of the Sri Lanka launch said, “the new 2012 versions continue the long tradition of excellence that our home user products have come to be known for. They feature integrated, world-class protection technologies designed to combat even the most complex of threats.

At the same time, these products are now simpler and more user-friendly than ever before. We have taken yet another huge step in protecting Internet users against the most dangerous, unknown threats out there. Many of the modules featured in Kaspersky Internet Security 2012, such as web-antivirus, heuristics, the threat rating sub-system and anti-rootkit components, have been made easier to update and now interact more effectively with cloud technologies.”

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