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ReD'Décor now in Sri Lanka at 'Exclusive Designer Fabrics'

By Gayani Perera

The exclusive designer fabric brand D'Décor is now made available right here in Sri Lanka, through Exclusive Designer Fabrics which is located at de Fonseka Road, Colombo 5. Exclusive Designer Fabrics is a newly embarked on business venture which deals in a variety of areas such as housing construction, interior designing as well as curtaining and upholstery etc. The store also offers a wondrous array of light fittings which are specially imported from the UK.

Ricardo and Dil

Exclusive Designer Fabrics which was officially launched on the 14th of May is the brainchild of Ricardo Weimen and his wife Dil Sumsudeen who is a professional interior designer and is a store with a difference; therefore it is much more than the normal curtain shop that one would visit. Not only is it spacious but the designs on display are showcased in a very homely environment. Also the store provides ample parking space for the convenience of customers. In addition to this the store employs the services of one of the best Architects, especially when it comes to taking on larger projects.

D'Decor Home Fabrics Pvt. Ltd. is an Indian based company and is the world's third-largest manufacturer of home fabrics, which come in the form of curtains and upholstery. In the last 11 years, the company's turnover has increased from USD 8 million in 1999 to USD 130 million in 2010. D'Decor exports home fabrics to 65 countries worldwide. The products are designed by top-class in-house and Italian designers, and are also being used by top designers and furniture-makers in both Europe and USA. Their customers include some of the largest international brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance.

D'Decor's four state-of-the-art manufacturing plants are situated at Tarapur, near Mumbai. D'Decor's supply chain is capable of delivering more than 200,000 SKUs. These are chosen from a large spectrum of products comprising furnishing fabric, embroidered fabric, yarn, ready-mades, velvets and wallpapers. The Sunday Times Advertorial Desk spoke to Ricardo Weiman, Director of Exclusve Designer Fabrics to find out more on what the store has to offer.

"One of the main problems that we faced during housing construction was to find the proper fabric materials that are required for furnishing our homes. As we deal mainly in the construction of high end homes we were not impressed with the fabric materials that were available in the market. Therefore we decided to bring down D'Décor which is one of the best brand names in the fabric world", says Ricardo.
D'Décor fabrics need only to be washed and therefore dry cleaning is not required. This makes it all that easier to maintain and one can be rest assured that the fabric will not fade at any point of time. Currently over 400 varieties of fabric materials are available for sale at Exclusive Designer Fabrics however customers can also select whatever fabrics that they require and the store will meet these types of customer demands within four working days.

The store also offers a special factory area where customers can have their fabric sewn according to their needs. In addition to this the store provides delivery services for the convenience of customers. Presently Exclusive Designer Fabrics, which provides high quality fabrics for a niche market intends to provide its services only within Colombo and later on hopes to extend their services to the area of Kandy as well.

In conclusion Ricardo said, "We are very new to the world of fabrics but one thing is for sure we offer one of the best internationally acclaimed brands in the market. Therefore you can be rest assured that when you step into our store you will be entering a whole new world of designer fabrics that will no doubt transform any house into the home of your dreams."

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