Business Times

'1Goal' SMS garners local names for intl petition

Sri Lanka Telecom-owned Mobitel this week marked the April 20 launch of the consumer campaign for international cause "1Goal", a Global Campaign for Education-driven initiative advocating "Education for All", with an SMS to all its subscribers which asked them to reply "YES" to the SMS to put their name on an international petition associated with this cause; according to a statement by the company.

Further, again according to Mobitel's statement, "over 75 million children around the world have been denied the opportunity to attend school...

[A] petition with millions of names will be delivered to governments ahead of the next UN Millennium Development Goals Review meeting in September 2010.

It will comprise of guidelines to ensure the education goals are met by the 2015 deadline... [1Goal] was officially announced at the GSM Association Mobile World Congress in Barcelona on February 16".

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