ISSN: 1391 - 0531
Sunday November 4, 2007
Vol. 42 - No 23
Financial Times  

Foreign Ministry, Superbrands in joint promotion

The Ministry of Foreign Affairs is combining its resources along with Superbrands in order to promote Sri Lanka as a business location to international investors.

“The Ministry of Foreign Affairs with 55 missions throughout the world is involved in promoting Sri Lanka as one of the best locations for investment in this part of the world,” Foreign Secretary Palitha Kohona, Secretary of Foreign Affairs, was quoted as saying in a press release issued by Superbrands.

Ruchi Gunewardene, Chief Executive Officer of Superbrands Lanka said, “we are extremely happy to be collaborating with a state agency to promote Sri Lanka as a business destination. Sri Lanka Superbrands is a prestigious high quality publication which showcases some of Sri Lanka’s finest brands.

In essence, it is the face of Sri Lankan business and is therefore a powerful tool which can be used to change perceptions of what potential investors think about our country. It provides a superb snap shot of our capabilities and business credentials.”

The Sri Lanka Superbrand publication showcases 50 highly successful brands which are operating in the country. They represents a large spectrum of industry such as tea, retail, indigenous products, fast moving consumer goods , industrial products, financial services, tableware, motor vehicles and media just to name a few. 70% of the brands which are featured are local, with the balance being multi national, the statement added.

Superbrands Lanka will be providing sufficient books to the 55 missions aboard which would be used by those missions at relevant events and forums they would be organizing, in various international markets.

“We intend to initially provide enough for each mission to see how effectively they can use this and to gauge their initial response. Based on the feedback, we will supply further requirements to the individual missions to meet their specific plans,” Gunewardene said.

Superbrands Lanka is already implementing its second programme which is Business Superbrands, which will exclusively showcase business to business brands and those which are primarily involved in the industrial sector. This will be launched in the secondhalf of next year.


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