‘Ashanthi and Chinthy’: KIT's new Brand Ambassadors

Sri Lanka singing sensations Ashanthi and Chinthy recently signed up with Dialog as the newest Brand Ambassadors for the mobile giant's mega pre-paid brand KIT.

Ashanthi de Alwis has been described with varying labels as Sri Lanka's own soul diva, mistress of mellow, the queen of slick lyrics, the revolutionary of fusion, and holds the record of being the first, youngest and only female artiste in the country to be signed to an international record label (Sony BMG).

Her musical roots lie in Classical, Operatic, Broadway and Gospel for which she began training at the age of nine. Her musical talents also include the world of advertising, production and songwriting. During the last two years, Ashanthi toured Europe, the Mediterranean, North America, Australasia, the Middle East, most of the Asian subcontinent and the Far East wowing her growing and appreciative audiences.

Chinthy of ‘Sokaree’ fame, who initially began studies at the Ceylon Hotel School switched over to music in which he has excelled to date. The first tracks he produced were recorded in the attic of his Negombo home. This attic was later converted into a modern recording studio and named "AttiC". With his devoted music teacher mother, Chinthy's exposure to music began early in life. His first track was recorded when he was 17 years old in 1997.

While in Australia he was involved in a funk band in Melbourne, playing for numerous Sri Lankan parties and events. He went onto study sound engineering at the BOX HILL Tafe Institute. After a lot of hard work, he finally released his album that proved to be a astounding success.

The album contained hit singles such as ‘Naree", ‘Chanchalai’ ‘Andura Rayen’ and the biggest hit ‘Sokaree’ was sold out on the day of its release.

Ashanthi says she is proud to be a brand ambassador for Dialog and looks forward to this new partnership bridging music and technology as they both go together to reach new heights.

Chinthy adds that with Dialog having done a lot for the development of the country, it gave him great pride and pleasure that Dialog has recognised his talents as an artiste.

Commenting on the Company's decision to sign up the two stars, Nushad Perera General Manager, Sales and Marketing at Dialog says, "We have always had the ability to pick future stars. We were the first to recognise the talent of Bathiya and Santhush and sign them to our brand.

The same foresight applies to Ashanthi and Chinthy. They are young, energetic, and immensely talented, and have gained the respect and adoration of the younger generation in Sri Lanka".

Dialog is currently planning an extensive campaign for KIT, which will feature jingles composed and sung by both stars. Added to this are also television commercials, press ads, outdoor campaigns and website campaigns featuring their music and images. The duo will also participate in KIT branded events throughout 2007.