Financial Times - Grey roll’s outs its new strategic planning tool in South Asia

Grey roll’s outs its new strategic planning tool in South Asia

GREY Global Group has outlined a blueprint for the company’s future, and unveiled a number of initiatives designed to reinforce its new strategic direction.

A year after joining WPP, 150 of Grey’s top executives attended a summit in New York to chart the future of the company and listen to new chairman and CEO of Grey Worldwide Jim Heekin outline his vision for the world’s fifth largest agency network.

A Grey statement said Heekin who took on Grey Worldwide’s top job last September, laid out a blueprint for the for the “new” Grey as a creative-driven global network providing clients with a powerful total offering across all marketing channels.

Late in 2005, Grey rededicated itself to strategic planning as a cornerstone of its new total offer by hiring Nat Puccio and Suresh Nair, world-class leaders in consumer insights, to serve as global co-directors of strategic planning.

At the meeting, they unveiled a new global planning model called Grey Brand Acceleration designed to drive the development of transformative creative ideas that accelerate with clients’ brands.

All disciplines will use its common strategic tools and common language to create brand communications across marketing channels.

Brand acceleration in Sri Lanka

Headed by these industry icons at the helm, the south-east Asia Brand Acceleration roll out was conducted in Mumbai this July.

The Grey Colombo team was present to bring back this planning tool to Sri Lanka for immediate application. The tool is structured on the basis of a more complete and in-depth overview of brands and focused development towards their growth.

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