TV Times

Jayantha’s ‘Guerilla Marketing’ ready for release
By Susitha R. Fernando
Award-winning film maker Jayantha Chandrasiri’s latest movie, “Guerrilla Marketing” will be released at the Regal Colombo and other CEL circuit cinemas from March 4, 2004.

Jayantha who won an award for his previous film ‘Agni Dahaya’ has written the screenplay and directed the film. Both films were produced under the Film Development Fund project as part of NFC’s bid to motivate talented filmmakers.

The versatile cast in ‘Guerilla Marketing’ comprises Jackson Anthony, Sriyantha Mendis, Kamal Addararachchi, Yashoda Wimaladarma, Sangeetha Weeraratne, Gamini Jayalath, Priyankara Ratnayake and Malee Jayaweera.

‘Guerrilla Marketing’ revolves around the life style of Sri Lankan society and how the people would react to the failures of the country within the next few years. Jayantha Chandrasiri’s script for Guerrilla Marketing explores the Sri Lankan traditions and culture and the story depicts the impact of the open economic system on individual lives.

“We are living in a consumptive society and have become products and are priced accordingly”, he said talking about the selection of his theme. I had been toying with the idea of making such a film for some time but I could not put it through. Jayantha Chandrasiri was thankful to former NFC Chairman Jayantha Dharmadasa for selecting his film for the project.

Starting from “Saraswathi” in 1979 Jayantha first became popular as a playwright producing popular theatre productions ‘Ath’, ‘Mora’ and ‘Oththukaraya’. Entering the mini screen Jayantha became a popular teledrama director with ‘Weda Hamine’, ‘Dandubasnamanaya’, ‘Akala Sandaya’ and ‘Rejina’ most of which clinched awards.

Maestro Premasiri Khemadasa has written the original score for ‘Guerrilla Marketing’ while the editing was done by Ravindra Guruge. Cinematographer Ruwan Costa did the filming on location in and around Colombo, Polonnaruwa and Nuwaraeliya for over one month. Art directors are Jagath Imbulpe (background) and Kumara Karawdeniya (costume) and dancing by Channa Wijewardena.


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