N- Joy sets industry benchmark with new fresh dry tech
View(s):N-Joy, Sri Lanka’s top coconut oil brand, has set a benchmark in the coconut oil manufacturing industry by adopting the state-of-the-art manufacturing process, Fresh Dry Technology (FDT), which further enhances product quality in-line with stringent global standards.
The new tech establishes the manufacturer as the only local company to automate its production process and minimise human contact with the raw materials, strictly adhering to global best practices in food safety standards. FDT will ensure the production of natural, high-quality coconut oil under hygienic conditions that are not subjected to the RBD (Refined, Bleached and Deodorised) process, the company said in a media release.
“The new technology is one of a kind, and we are the only company in Sri Lanka to use it. We have always focused on quality, and we are indeed excited to be providing our customers with this product today,” Aadamjee Lukmanjee & Sons Managing Director Murtaza Lukmanjee said.
To further strengthen the trust placed on the brand by consumers, N-Joy launched the ‘RecogniSe the REAL Coconut Oil?’ campaign which offers customers access to internationally recognized quality assurance certificates via a QR code on the product.
A member of Aadamjee Lukmanjee & Sons Group of companies, Sri Lanka’s pioneering manufacturer and exporter of pure coconut oil, N-Joy is a natural oil manufactured with no chemical process.
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