Leo Burnett Sri Lanka emerges most awarded agency at inaugural Epica Awards
View(s):Leo Burnett Sri Lanka, part of Publicis Groupe Sri Lanka, celebrated a ‘commendable’ victory at the inaugural Epica Awards, organised by the 4As (Accredited Advertising Agencies Association) last week at Taj Samudra, Colombo.
Leo Burnett Sri Lanka made a clean sweep of as many as nine metals at the Epica Awards, winning across multiple categories in the face of tough creative competition. In addition, the agency walked away with the highly coveted ‘Agency of the Year’ title and ‘the Grand Prix for 2018-2019’ in a spectacular showcase of its creative talent.
Commenting on the multiple accolades, Sanjay Chaudhari, CEO, Publicis Groupe Sri Lanka said: “Our performance at the Epica Awards was simply epic. To win 9 metals including the Grand Prix and Agency of the Year was a fantastic feat and kudos to each and every one on the team at Leo Burnett for their contribution towards winning an award in every category we entered. Our performance at the Epica Awards places us squarely as the foremost creative agency in the country across all media.”
The nine awards won by Leo Burnett Sri Lanka included the major accolades – “Agency of the Year” and Grand Prix in Print (For JAT Holdings “Petal Paint”); while others were Household Maintenance Category – Gold (For JAT Holdings “Petal Paint”); Advertising Photography – Gold (For JAT Holdings “Petal Paint”); Product Design – Gold (For JAT Holdings “Petal Paint”); Packaging Design – Silver (For JAT Holdings “Petal Paint”); Illustration – Silver (For Janet Ayurveda “Festive Range 2019); Direction and Cinematography – Bronze (For Mobitel “Children’s Day); Public Relations – Bronze (For JAT Holdings “Petal Paint”) and Social Networks – Bronze (For Mobitel “Suicide Prevention – Keep Chatting) ”
Epica is unique because it is the only creative prize judged by the press, with more than 200 magazines and websites from around the world on the jury, which enables it to truly claim to be an impartial or objective judge of creative excellence. The awards jury was moderated by Epica Awards editorial director Mark Tungate, who also hosted the ceremony. The two-day event consisted of a conference that featured speakers such as Dentsu APAC chief creative officer Ted Lim, BBDO Worldwide regional ECD Ali Rez, TGH collective founder and CCO Tay Guan Hin, Ogilvy Pakistan ECD/head of strategy Assam Khalid, as well as the co-founders of Ki Saigon.