Ogilvy Media’s Sprite ad in groundbreaking campaign with real-time weather updates
View(s):Ogilvy Media, a leading strategic and media buying agency in Sri Lanka, has created a real time weather check system with tailored messaging, aimed to excite the public to beat the heat with Sprite, a brand of Coca-Cola Sri Lanka.
One of the ads.
In line with the brand’s global summer campaign this year, which aims to inspire consumers to drink a Sprite, particularly in hot weather conditions to cool off, Ogilvy Media developed an innovative campaign that used an outdoor LED system to display the temperature in key locations in Colombo with customised messaging on each display, based on the temperature at each location.
The real-time weather update was displayed at a specific time of the hour with a customised message, which automatically analysed the temperature, humidity and weather patterns at that moment. The system was developed to pick up over 30 weather patterns along with temperature and humidity levels, in order to display customise messages.
The real-time weather updating advertisements are in eight key locations in Colombo including the Liberty Plaza Roundabout, Town Hall, Bambalapitiya, Independence Arcade (BMICH) and Dutch Hospital Ogilvy said in a media release.
Ogilvy Media, partnered with ADA Digital Singapore and Emerging Media to introduce the system for the first time in Sri Lanka. ADA Digital Singapore developed the back-end programme for the system and Emerging Media; the leading outdoor digital screen operator in Sri Lanka, integrated and executed the program locally to successfully launch the campaign for Sprite. The creatives for the campaign were developed by Phoenix Ogilvy.