Prime Finance on the right track
View(s):Prime Finance PLC, which is to issue a Rights Issue soon in the Colombo stock market, says it has transformed itself into a vibrant, refreshingly innovative and financially strong entity in the highly competitive financial sector in Sri Lanka.
Its CEO Rasika Kaluarachchi said the Rights Issue would further improve the core capital of the company and help strategically position it to sustain its future growth in terms of the asset base and its customer portfolio.
In a media release, he explained the overall strategy saying “we have a clear idea about the strategic direction where we ought to focus on and move into, in terms of making positive financial gains.”
“After making careful evaluations and planning, we move in that chosen direction. It’s in this background that we have designed well diversified financial products or instruments, ensuring that the people whom we seek to serve thus, are provided with an opportunity to enhance their quality of life in their desired segment, through our financial support and advice.”
The company has been able to perform successfully in almost all areas of business operations like fixed deposit and savings, property financing, vehicle leasing, business loans, mortgage loans, home loans, revolving loans, and real estate as well as in secured lending portfolio growth, FD base growth and drastic reduction of NPL, etc.