SAP said this week that Rockland Distilleries has selected the industry leading CRM platform, SAP Hybris Cloud for Customer solution, to enhance the customer experience.  The 92 year-old-company is one of Sri Lanka’s leading manufacturers and distributors of imported spirits and fine wines. The company felt the need for a modern multi-platform CRM solution, which [...]

The Sunday Times Sri Lanka

Rockland Distilleries to use SAP Hybris Cloud for Customer

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SAP said this week that Rockland Distilleries has selected the industry leading CRM platform, SAP Hybris Cloud for Customer solution, to enhance the customer experience.  The 92 year-old-company is one of Sri Lanka’s leading manufacturers and distributors of imported spirits and fine wines. The company felt the need for a modern multi-platform CRM solution, which could support and enhance sales activities in the different channels of off-trade, on-trade and modern trade. To fulfill this objective, Rockland Distilleries chose SAP Hybris Cloud for Customer to replace the legacy infrastructure and gain a robust tool that is mobile friendly, thus able to assist in increasing productivity and accountability of the sales force.

The company worked with SAP partner Tech Pacific Lanka Pvt Ltd to define the technology roadmap for adopting the solution, according to a SAP media release.  Amila Bandara, Head of Information Technology, Rockland Distilleries (PVT) Ltd said that “implementing SAP Hybris Cloud for Customer is a step in the same direction, through which we will assist our sales force to be on top of every aspect of the customer journey and build a stronger, more insightful relationship with them”.

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