Carl Cruz, new chairman at Unilever Sri Lanka
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Carl Cruz assumed duties as Chairman of Unilever Sri Lanka from March 1, taking the helm from his predecessor, Shazia Syed who has returned to Pakistan to assume her duties as the Chief Executive Officer of Unilever Pakistan, the company announced this week.
Mr. Cruz comes from the Philippines, where he last served as the Vice President of Customer Development for Unilever Philippines. Under his leadership, the function was transformed into an execution and talent powerhouse for the business, while simultaneously achieving sustainable double digit growth.
Joining Unilever immediately after graduating from university in 1992, he began his career in General Trade before eventually becoming the company’s first General Trade Development Manager.
Speaking about the business he has inherited, Mr. Cruz said, “Sri Lanka is an important market for us and these are exciting times for the country. Over the last two years, the Unilever Sri Lanka team has worked diligently to ensure the growth of the business and delivered exceptional results. We have the right mindset and ambition to capitalise on the current situation”.