Concept 2016: Giving expression to your personality
View(s):The FH Studio will present on Tuesday, December 15, the third edition of its annual ‘Concept’ show at the Envoy Mansion showcasing an exclusive range of menswear to transform the man of today into the man of tomorrow.
‘Concept 2016’, is conceptualised by fashion consultant Fouzul Hameed.
‘Concept 2016’ will showcase a total of nine collections, which include the Summer Ride inspired by horizon, Urban Survival, Sesath, Black Tie (Tuxedo) inspired by Eminence and Modern Exotica inspired by the Great Gatsby.
This show will forecast fashion trends a year in advance, allowing men to be more aware of what they need to look out for and use to dress for different occasions.
Fouzul Hameed – Managing Director of the Hameedia Group said, “The way someone dresses defines their personality and this show is all about showcasing the extensive range of clothing that we create for men.
It’s all about showing men that their clothes need not be rudimentary and discreet.The show helps men realize that they can make great fashion choices for every occasion. Our aim is to make this event the most anticipated menswear extravaganza in the local fashion calendar.”
“ Serving society is a core value of the Hameedia Group, and ‘Concept 2016’ will feature a variety of fundraising initiatives. Many strategic partners are joining our fundraising efforts this year by supporting this event and all proceeds collected via ‘Concept 2016’ will be channelled towards the ‘My Friend’ project, which helps educate underprivileged and marginalized children across the country,” he added.