IIFL Ceylon launched “108 Mantras” for Financial Success
View(s):In line with the policies of the Sri Lankan government on financial inclusion programmes, “108 Mantras” for Financial Success, a boon initiative to increase financial literacy was launched by IIFL Ceylon at the opening ceremony of the Investment Day organised by the Securities and Exchange Commission yesterday.
“India Infoline Group’s (IIFL) 108 Mantras which was specially conceived and conceptualised under IIFL’s FLAME (Financial Literacy Agenda for Mass Empowerment) has now been customised for the financial and cultural climate of Sri Lanka. FLAME is IIFL’s endeavour to reach out to as many people as possible and address their queries and concerns with respect to all types of financial services,” an IIFL media release said. The objective is to provide people from all walks of life with simple but factual information on financial concepts and processes so that they can make the right and informed decisions to further their financial prosperity, it added.
This book, which will be available in English, Sinhala and Tamil, is presented with comic illustrations for a wider reach. It covers the major aspects of financial dealings of an individual’s daily life as many people have only a limited understanding of how to choose and use available financial products to help enhance financial security, build up wealth, ensure a comfortable life post retirement and, in particular, how to avoid frauds and losses through dealing with unscrupulous agents and schemes.
“The original initiative launched by IIFL India has been a huge success as part of the financial literacy drive in an easy- to -grasp way. I am very excited with this new initiative to dispel the darkness of financial illiteracy. Sri Lanka cannot grow at a sustained high pace without greater financial inclusion and hence a significant investment in financial literacy is no longer a policy option, but a compulsion.” said Priyani Ratna-Gopal, Country Head IIFL Ceylon.
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