Sri Lanka enticing MICE travellers from the Far East
View(s):The Sri Lanka Convention Bureau (SLCB) and SriLankan Airlines, in line with the tourism strategy to develop new markets, carried out country MICE promotions in Singapore and Malaysia together with the Lankan MICE industry members recently.
Seen here Ms. Ferial Ashroff in conversation at the Singapore event.
In both cities, a large number of potential buyers attended the promotion which consisted of presentations and cultural recitals followed by cocktails and dinner where the industry members interacted and established contact with their counterparts, according to SLCB officials.
The Singapore event was addressed by the Sri Lankan High Commissioner Ferial Ashroff together with SLCB, SriLankan and industry presentations while in Kuala Lumpur, among the guests were the acting High Commissioner for Sri Lanka. Ms. Ashroff explained to the audience the accelerated implementation of the infrastructure development which directly helps tourism and MICE tourism.
Chairman of Malaysia Tourism Dr Victor Wee who accepted the invitation extended by SLCB’s General Manager Vipula Wanigasekera, addressed the gathering also as a visitor having come to Sri Lanka a number of times especially as a pilgrim to Buddhist sites.
The SLCB was represented by Senior Manager Achini Dandunnage who presented the MICE tourism development in the country in the last three years while the opening of Mattala Rajapaksa International Airport was highlighted in the presentation by SriLankan Managers Chinthaka Weerasinghe, and S.P. Mohan in both cities.
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