Banking
Grand start to 2013 for Ceylinco Life’s ‘Family Savari’ winners
View(s):Thousands celebrate as life insurance leader announces recipients of holidays to Paris, Beijing & Singapore and a mass excursion to Leisure World.
Two families from Ambalantota in Sri Lanka’s Deep South were among five families that won an all-expenses paid holiday in Paris when Ceylinco Life conducted the final draw for ‘Family Savari 6’ — the company’s annual mega promotion for policyholders.
Ceylinco Life’s Managing Director and CEO R. Renganathan draws winners for the Paris tour.
Across Sri Lanka, a total of 1,800 people from 450 families received news of their good fortune this week, as winners of holidays in Paris, Beijing and Singapore, as well as a day’s outing at the Leisure World theme park were notified by the life insurance leader.
They will be joined by 460 others whose names were drawn in October last year at the first draw of the Family Savari 6 programme, taking the total number of winners in this edition of the programme to 2,260.
As in previous years, all ‘Family Savari’ winners were selected using Ceylinco Life’s sophisticated software that generates random numbers from a database within a few seconds.
The overseas tours and the local excursion are scheduled to take place in March, April and May 2013.
Speaking at the final draw, Ceylinco Life’s Managing Director and CEO R. Renganathan said that in all, 13,760 people belonging to the families of 3,440 policyholders had to date benefitted under the company’s Family Savari series of promotions, easily the most generous and logistically challenging rewards scheme in the country’s insurance sector.
“The Family Savari programme continues to break new ground with the addition of an exciting new destination or activity each year,” Mr. Renganathan said. “We have already begun discussing possible destinations for 2014, and our policyholders are waiting with bated breath to hear the plan.”
The promotion period for Family Savari 6 ran from August to December 2012, during which all active long term Ceylinco Life policyholders as well as holders of Ceylinco Life Retirement Accounts (CRAs) earned multiple winning chances up to a maximum of 10, for the two draws.
Existing or new policyholders who paid a monthly premium of Rs 15,000 and above, or had a balance of Rs 1.5 million in their CRA with a Life Plan, were eligible to win a holiday in Paris. To be eligible to win a holiday to China, a policyholder was required to have a monthly premium of Rs 7,500 or a CRA and Life Plan balance of Rs 1 million.
Existing policyholders and new policyholders who purchased life insurance between 1st August and 31st December 2012 with a minimum monthly premium of Rs. 2,500 as well as CRA accountholders with a minimum balance of Rs 500,000 had a chance to win a Singapore tour, while policyholders who paid a monthly premium of Rs 1000 and CRA account holders who has a minimum balance of Rs. 250,000 in their accounts were eligible to win visits to Leisure World.
Emphasising the value of loyalty, policyholders received one additional winning chance for every year they had been with Ceylinco Life, up to a maximum of 10 winning chances for those who had been active policyholders for a decade or more.
Independently rated as one of Sri Lanka’s most valuable brands, Ceylinco Life celebrated its 25th anniversary on 14th January 2013. The company has maintained its leadership of the country’s long term insurance sector from 2004 onwards, and has won multiple international and local awards for its commitment to the community and success in brand equity building.
In December 2012, Ceylinco Life became the first life insurer in Sri Lanka to achieve Rs 10 billion in premium income in less than a year.
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