Business Times

Major Sri Lankan tourism campaign in New York

The Sri Lanka Tourism Promotion Bureau (SLTPB) brought their worldwide ‘Destination Sri Lanka’ and ‘Visit Sri Lanka 2011’ campaigns to the New York Times 2010 Travel held last weekend at the Javits Convention Center in New York City.

An SLTPB statement said, Sri Lanka Tourism’s Honorary Director in the US Dillan Ariyawansa said the event was opportune for showcasing the multitude of tourist attractions Sri Lanka has to offer and build on the publicity generated from the recently published New York Times article where Sri Lanka was declared the top destination to visit in 2010. Mr. Ariyawansa added that the SLTPB also wanted to impress upon visitors that different possibilities are available within a country half the size of New York state.

It said that Sri Lanka, having so many attractions which are sometimes polar opposites like virgin rain forest and Donald Steel designed golf courses set among cool hilltops all within close proximity, is the main reason for choosing Sri Lanka as a holiday destination. The country offers hundreds of miles of golden beaches, seven UNESCO world heritage sites, varied climates, exotic wild and marine life, safaris, surfing and cultural events.

The SLTPB added that the Sri Lankan government has launched major publicity campaigns to develop tourism. ‘Visit Sri Lanka 2011’ is an international communication campaign involving CNN, Discovery Travel, BBC, and Al Jazeera. SriLankan Airlines, the national carrier, also participated at the travel show. To add a little colour to the event, a dance troupe from Sri Lanka performed as well. Tourist arrival figures for the US have increased by 21 % in January 2010 from last year.

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
 
Other Business Times Articles
New US GSP term amidst labour rights row
Mobile broadband to drive Dialog’s growth
Court reprimands MBSL chief Ratnayake over Ceylinco share issue
Hayleys sets up special leisure unit
Treasury guarantees billions of rupees in loans to state orgs
Eran quits, NDB appoints new CEO
Innovative advertising as mobile market battle heats up
Comment - Business with Jaffna: Walk before you leap
IMF loan suspension won’t affect Lankan finances
Why women are better investors than men
Economics of Poor Property Rights
'FH Studio Collection' to Czech Republic after Colombo Fashion Week success
Lankem to export agriculture crops
Ceylinco Shriram depositors to get relief
Jaffna trade fair to draw Indian exhibitors too
IT for 30 small businesses in remote villages
Jaffna BPO programme draws 4,000 students
GSP+ loss may result in South Asia becoming Lanka’s preferred partner – top economist
Corporate foundation appeals to politicians to ‘stop wasting money’
Easing trade, investment barriers can unlock South Asia's vast potential - report
Corporate response to sustainability insufficient
Windows 7 sells 30 million copies in 2 months
GSK completes acquisition of Stiefel in Sri Lanka
SMB to change name SMB Holdings
Virtusa holds ‘software testing festival’
SEC CEO Channa planning to quit
Kumar Sangakkara becomes Viva brand ambassador
350 undergrads attend Moratuwa University soft skills workshop
35 teams compete in 'CX Chinese New Year Challenge'
Commercial Bank profits grow despite tough 2009
Colombo Dockyard’s profit to stabilise
Govt. needs to cut deficit amidst rising inflation
Comprehensive Sri Lanka promotion in Europe launched in Brussels
Growth through Sri Lanka’s bond market
Issues over new ICASL President, PBJ as Chief Guest at inauguration
Ceylinco Insurance says over 65% customers ‘returning home’
Budget deficit above 2009 targets - report
Major Sri Lankan tourism campaign in New York
Janashakthi ready to exploit potential in North and East
Asiri to invest Rs 600 million in Matara Medi House
WaveNET offers 3G video calls to GSM
CCC trade mission to Indian cities
Audit firm KPMG re-starts Jaffna Branch
London Stock Exchange in new deal
IT industry body elects new board
Pioneering the web
Russel’s new outlet at APIIT
Insurance progress in North and East needs time
CBB helps drive business with Britain
Another eco-tourism property as Sri Lanka moves big-time in boutique hotels

 

 
Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 2010 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved.| Site best viewed in IE ver 6.0 @ 1024 x 768 resolution