Financial Times

Grey Colombo's historic win at 2009 Global Effie

 

Grey Colombo's campaign 'Garments without Guilt' became Asia's first ever entry to win a Global Effie, making it the first Asian agency to win one since the inception of the awards in 2003. In a press release, Vice President and Country Head of Grey Global in Colombo Ajai V.Singh said, "Winning this award is truly historic to us as our campaign was not based on big dollar budgets but extremely clear strategic thinking and new age marketing tools which combined with equally immaculate execution and monitoring."

The press release stated that the Global Effie, known for its stringent judging, annually selects only three winners followed by finalists and a shortlist. There are no categories or segments. This year, globally, only two brands will be awarded the winner's trophy as none other matched the standards, one of which is 'Garments without Guilt.' The press release said this campaign successfully positioned Sri Lanka Apparel, the world's first apparel industry brand, on an ethical platform.

Grey's Director of Strategic Planning and Brand Services Sailesh Waidhwa said the award makes the 'Garments without Guilt' campaign the most awarded Sri Lankan campaign internationally, having won the Asian Marketing Effectiveness Award in Macau and the WPPED Cream Awards in New York. The press release said the Global Effie is considered the Oscars of advertising and marketing effectiveness as it combines creativity and business effectiveness to make ideas that work. The event will be held on June 3, 2009 in New York.


 
Top to the page  |  E-mail  |  views[1]
 
Other Financial Times Articles
> Oil hedging: 3 banks file for arbitration
> Dialog says 300 staff accept Voluntary Resignation Scheme
> Dubai investors seek Lankan hotels
> CDB soon a finance co.
> CB calls for details of GK depositors, employees
> Factories using temporary lay off provisions eligible for Export Reward Scheme
> Farm-vegetables to supermarkets
> Helping the displaced
> All directors of GK companies restricted from overseas travel
> Reporting of related-party transactions too late to shareholders
> Displaced people helped by tourism industry
> NCE congratulates armed forces, govt. on efforts to eradicate terrorism
> Sri Lanka Ad industry – long way to go
> Management Review of Annual Reports
> Grey Colombo's historic win at 2009 Global Effie
> JKH longer term banking consolidation on the agenda
> Rajapaksa meets Libyan businessmen in Tripoli
> On ethics and corporate governance
> US dollar reaches record Rs 120
> Ceylinco Development Bank to launch new branding strategy
> Qatar Airways and IATA in global initiative to offset carbon emissions
> CB says IMF $1.9 bln loan finalised
> Treats for Emirates’ Skywards members
> FCCISL, regional chambers praise northern rescue operation
> Trans Asia closing for repairs, to reopen as Cinnamon Lakeside
> Interest rates across the board seen falling --CB
> Mobitel provides election results via SMS
> Microfinance for inclusive development and sustainable growth
> Presidential award for Spence hotel in the Maldives
> CB reduces penal rates and revises reserve money targets
> IMF - Global economy to shrink by 1.3% in 2009
> Further action needed to reinforce signs of market recovery - IMF
> Amana Takaful Insurance records Rs. 1 billion in premium income
> Petition filed in SC on Default Taxes (Special Provisions) Bill
> New campaign to reduce deaths and damage from road accidents
> NBT increase not hurting exporters
> Book on Sri Lankan birds published in Russian
> Garment factories use rebate to win export orders
> Five shortlisted to submit tenders for Seylan
> Serendib Lounge access for FlySmiLes members
> Ceramic exporters calling for energy at market rates
  Chillies 2009 redefines awards
> DFCC Vardhana Bank sponsors Sri Lankan Masterminds 2009

 

 
Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 2008 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved.| Site best viewed in IE ver 6.0 @ 1024 x 768 resolution