Rukman Weeraratne, General Manager Marketing & Distribution |
Union Assurance PLC has now moved forward with regards to infusing customer service excellence into the daily lives of its customers, by introducing Union Pay Easy, the fastest and most convenient mode of paying life insurance premiums. The Sunday Times spoke to Mr. Rukman Weeraratne General Manager Marketing & Distribution and Mr. Dharshana Amarasinghe, Senior Manager Marketing of Union Assurance PLC to find out more about this service.
"Union Assurance is a composite insurance company which deals in both life and general insurances. With regards to life insurances customers have to make their premium payments either monthly, quarterly, twice yearly or annually. Before we introduced Union Pay Easy customers had to make their premium payments either at any one of our Union Assurance branches or through their life insurance advisor. With the introduction of Union Pay Easy customers now have the convenience of paying their life premiums through any of the appointed outlets which include banks, financial institutions and other institutions in order to pay their life premiums", says Mr.Weeraratne.
This easy payment service offers a total of 1045 outlets, which includes the Bank of Ceylon, People's Bank, Sampath Bank, Commercial Bank, DFCC Vardhana Bank, Nations Trust Bank and Keells Super. The main advantage offered to the customers through Union Pay Easy is that it greatly cuts down on time, by allowing customers to make payments at a selected outlet closest to them. This also allows customers to incorporate making life insurance payments into their day to day activities, and thus providing the maximum convenience to customers.
"What we have focused on is to provide this benefit to our valued customers' located island wide through our wide chain of outlets. The institutions which provide their outlets for the Pay Easy system work very closely with us, and in addition to this Union Pay Easy has also become a win-win situation to all parties concerned. However the main beneficiary of this tie will be the consumer", further stated Mr. Weeraratne.
Dharshana Amarasinghe, Senior Manager Marketing |
Union Assurance has always pioneered many innovative solutions with regards to insurance. At present the company has been successful in providing solid insurance solutions with high returns for four main categories which include child education, retirement, investment and protection. The company was recently awarded the prestigious Superbrands status for the year 2009. Winning the Superbrands status is further proof that it is not only the judging panel of the Superbrands that was impressed with the Union Assurance brand but it also shows the trust and confidence the public has placed in the company's product portfolio.
In addition to this Union Assurance has created waves in the industry for being an organization that has won the most number of awards. The company has a long chain of awards and recognitions added to its achievements which include the SAFA Award, the ACCA Sustainability Award, etc says Mr. Amarasinghe.
All the accolades and recognitions the company has been bestowed with proves beyond all doubt that Union Assurance has become one of the most prominent brands in the insurance industry today.
"What customers look for when it comes to a brand such as insurance is transparency, stability and good corporate governance. All these qualities have been proved to be consistent time and time again not only by us but also by the relevant authorities.
Union Assurance has been perceived as a very caring and trusted brand, where customers have shown their confidence in it as that of a true partner for life, a quality that one needs especially when it comes to life insurance, and through our unique initiative Union Pay Easy we rest assure that our customers will be at greater ease", said Mr. Amarasinghe. |
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