Rediffusion gets new CEO

Rediffusion - Dentsu Young and Rubicam, co-founded in 1973 by Diwan Arun Nanda and Ajit Balakrishnan established itself in Sri Lanka in 2002 and has since made steady progress while consciously maintaining a low profile. On April 1, Rohit Misra was announced as its new Chief Executive Officer in charge of Sri Lanka operations.

RDYR has performed profitably despite the fluctuating market environment and now has ambitious growth plans to establish itself as the best in its class in this market. Rohit Misra, the new CEO has extensive experience in the field, and has been behind many advertising and communications initiatives in Dubai as well as India.