ISSN: 1391 - 0531
Sunday March 9, 2008
Vol. 42 - No 41
Financial Times  

Brandix case study cited as Microsoft global’s pivotal case study

Leveraging on technology to support and indeed boost business processes is an unending challenge for many medium to large corporates.

But exactly what tangible benefits are achieved by these companies becomes a bit diffused over time, creating an unsettled feeling amongst the senior decision-makers in the companies about whether their substantial investment in complicated information technology (IT) processes and systems is being well spent, according to Microsoft Sri Lanka.

Thus, the company says, the Microsoft Sri Lanka-Brandix case study comes as a breath of fresh air. As Sri Lanka’s largest apparel exporter, the IT needs of Brandix are vast and called for the services of an agile IT partner that could streamline and pre-empt future technology gaps while delivering genuine value for money. True enough, Brandix looked to the expertise of Microsoft Sri Lanka to provide it with best of breed solutions that would enable process integration and enhancement to manage the apparel giant’s value chain, the statement added.

As a result of this fruitful partnership, Brandix has become the first Sri Lankan company to be showcased in the Microsoft Global case studies’ site for use of world-class technology. Slated to post savings of US$200,000 annually as a result of Microsoft’s comprehensive solutions, these impressive statistics have made companies globally sit up and take notice of Microsoft Sri Lanka’s solutions. By investing in Microsoft products and technologies, Brandix has experienced returns on investing in a strategic IT partner.

Hiranya Gunasekara, Head of Group ICT, Brandix, said, “It took employees a long time to acquire, create and share information on market trends. We could not upload information efficiently with our previous intranet system and employees could not update shared documents and make it available for everyone without IT involvement.”

Furthermore, much of the available information was outdated. Imran Vilcassim, Account Technology Specialist, Microsoft Sri Lanka, says: “Within the Brandix Group, we found that the market intelligence was not sufficient for the marketing team, so we decided to look at a central repository of marketing information.

Without updated information on buyers, marketers cannot make the right decisions required to meet customer expectations.” Realising the need for the apparel giant to set up an easy-to-deploy, accessible collaboration portal that could be managed by end users with minimal IT support, The team at Brandix rose to the challenge with scalable seamless solutions based on Microsoft that would add limitless value to the leading corporate entity, the statement said. Channa de Silva, Enterprise Leader, Microsoft Sri Lanka said Brandix was one of the initial customers who took the bold initiative to bet on Microsoft technologies to support their critical business requirements and this case study clearly demonstrates the value that Microsoft solutions brings to a customer. “This is a significant milestone not only for Brandix, but also for a Sri Lankan company to be featured as a Microsoft’s global Case Study, which is carried out after a rigorous evaluation process. We are extremely happy to have been able to provide support to Brandix in enhancing their business and hope to build on this long-term relationship further,” he added.


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