ISSN: 1391 - 0531
Sunday October 7, 2007
Vol. 42 - No 19
Financial Times  

LMD, Superbrands team up again to produce Business Superbrands

Media Services (Private) Ltd, publisher of LMD business magazine, and Superbrands Lanka Ltd. recently signed an agreement which appoints Media Services as the official producer of Business Superbrands.

“We had a highly successful partnership with Media Services when we produced Sri Lanka’s inaugural Superbrands early this year.

The quality of the publication was world class, equivalent to any other Superbrand publication, so it was logical that we build on our learnings in our newest venture,” said Ms. Sharmila Cassim, Director Marketing of Superbrands Lanka. Rishard Zubair, Marketing Director of Media Services said it is a great opportunity to work with Superbrands once again.

The Business Superbrand programme (which is following on the back of the successful Consumer Superbrands) is currently unfolding, and is in the process of inviting selected business to business brands to participate, the promoters said.


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