Financial Times

SLIM’s Brand Excellence awards in October

Sri Lanka Institute of Marketing (SLIM) is holding its prestigious SLIM Brand Excellence awards for the 5th consecutive year on October 5 in Colombo.

The Institute will be recognizing and rewarding brands in two main categories as the Product brand of the year and Service brand of the year. The brand, which obtains the highest marks from those two main categories, will be awarded as the prestigious “Brand of the year”. The person who is responsible to achieve this success will be rewarded as the “Brand Champion”.

Apart from that there are six special awards categories to evaluate brand performance on different aspects: Local brand of the year, International brand of the year, Turn around brand of the year, Innovative brand of the year and Best new entrant of the year.

“This year we have introduced an exclusively category to reward small business brands which the annual turnover of the company is less than Rs 50 million per annum. The main objective of this is to help those local small brands to practice the brand building process systematically to get their due recognition and enhance their brand marketing,” SLIM said.

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