Ceylon Biscuits Group LTD on a global expansion thrust

ToL Exclusive

Aug 22, 2024
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Ceylon Biscuits Group LTD., with the flagship Munchee brand, is setting the stage to make a global footprint in the coming few years. A food conglomerate primarily known for its iconic brand, Munchee over the years expanded into various categories, establishing a brand in nearly every market it operates in. Munchee journey has been one of innovation and bringing to Sri Lankan consumers choice and differentiation. Within Sri Lanka, these brands command, market leadership so driving more is difficult, which leaves the company with an option of venturing overseas, Ceylon Biscuits' Group Managing Director Shea Wickremasinghe said.