Truly Ceylon Tea (Pvt) Ltd, a premium Ceylon tea brand, has launched its products in Sri Lanka, in a bid to introduce premium quality Ceylon tea to both local and international markets.
Truly Ceylon Tea has differentiated its brand and products as 100 per cent single-origin Ceylon tea, offering staple-free, individually foil-sealed tea bags for freshness, consisting of the highest quality tea Sri Lanka has to offer. The launch introduced three types of black tea (Ceylon Classic, English Breakfast and Earl Grey) and three types of green tea (fragrant Jasmine tea, Lemon Green Tea and Pure Green Tea), the company said in a media release.
Chairman, Truly Ceylon Tea (Pvt) Ltd - Savith Kalupathirane noted: “Sri Lanka is an exporter of high quality tea and we believe that locals should be able to experience this. With this in mind, it is our prerogative to take Ceylon Tea to the world. Ceylon Tea in one word is - perfection. Through the truly unique flavour, aroma, packaging and marketing of Truly Ceylon Tea - as premium tea exporters, we aim to not only make Truly Ceylon tea an international tea brand within the imported tea brands category but also realign Sri Lanka’s market share of the international tea market”.
Pledging to ensure the highest standard of tea, Truly Ceylon Tea is GMP, ISO 22000, FSSC 22000 (recognized by the Global Food Safety Initiative - GFSI), Ozone friendly tea and Lion Logo certified.
Above: The Truly Ceylon Tea range
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