Supreme Media TV partners with TNL shifting to an overall broadcaster

Supreme Media Television channel has entered into strategic alliance with TNL, the first privately owned television broadcaster and pioneer in TV industry in Sri Lanka.

This move not only enhances Supreme Media’s ability to connect with a wider audience through multiple media forms but also signifies its formal arrival as a Media Network, with offerings that include two TV channels, one radio channel, and three distinct digital channels.

This partnership promises to create a momentous chapter in Sinhala language television and electronic media in Sri Lanka by expanding its horizons, officials said.

Supreme, one of the nation's fastest-growing channels, has recently embarked on a new brand journey identified by its inspiring slogan “Mage Handa Mage Rata – My Voice My Country”.

With this strategic alliance in place, the reach of Supreme Media gets expanded to more than double across Sri Lanka, allowing it to connect with a broader spectrum of audience to deliver its unique, premium variety of content and fulfil its inspiring brand commitment.

The partnership comes at a pivotal moment for Supreme, coinciding with the launch of the Indian Premier League (IPL) cricket matches on its platform which started on 22nd March 2024.

This marks the second consecutive time that Supreme Channel has acquired the rights to broadcast an Indian Premier League tournament, setting a historic precedent in the country’s television landscape with its significant investment. (BS)