Baby Cheramy launches ‘Baby Cheramy Diaper Helpdesk’
View(s):Baby Cheramy, Sri Lanka’s No. 1 baby care brand, has launched the country’s first-ever Generative AI-based diaper expert – the ‘Baby Cheramy Diaper Helpdesk’. This service reinforces Baby Cheramy Diapers’ role as a trusted parenting partner, offering parents instant, expert-validated guidance on diaper hygiene care, breaking language barriers by offering personalised guidance in Sinhala, Tamil and English, making quality information available to every community across the island. More than just products, the brand offers parents reliable support and trusted guidance and care via cutting-edge digital solutions designed to make every day parenting easier. Parents can access the ‘Baby Cheramy Diaper Helpdesk’ instantly via WhatsApp by scanning the QR code on the baby cheramy diaper packs or saving the number 077 144 3636, the company said in a media release.
With this latest innovation, the brand is transforming the baby care landscape by introducing the first AI-powered intelligent query platform with certified medical expertise. The ‘Baby Cheramy Diaper Helpdesk’ is powered by leveraging cutting-edge natural language processing (NLP) and machine learning algorithms, delivering context-aware, intelligent answers in real time. All validated responses are systematically archived in a centralised knowledge hub, enabling continuous learning and instant access to a growing repository of expert-approved information. Every response is reviewed and validated by a panel of experts from Ayubo Health. This ensures parents receive reliable advice tailored to localised parenting needs, ensuring there is rigorous safeguards to prevent misinformation.
Through the Baby Cheramy Diaper Helpdesk, parents gain real-time, round-the-clock support for their diaper hygiene concerns. Whether it’s late at night or during a busy day, the Baby Cheramy Diaper Helpdesk delivers expert validated answers instantly.
Managing Director of Hemas Consumer Cluster, Sabrina Esufally said: “Baby Cheramy has always stood for trust, care and innovation. With the launch of our Baby Cheramy Diaper Helpdesk, we are going beyond products to provide meaningful support to parents. This is about empowering Sri Lankan families with reliable, expert-backed guidance, reinforcing our unwavering commitment to safety, quality and care for every baby.”
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