Dialog Axiata powers SLC for 11th year running
(From left) Harsha Samaranayake (Vice President, Brand and Media, Dialog Axiata PLC), Amali Nanayakkara (Group Chief Marketing Officer, Dialog Axiata PLC), Supun Weerasinghe (Group Chief Executive, Dialog Axiata PLC), Ashley de Silva (Chief Executive Officer, Sri Lanka Cricket), Harin Fernando (Minister of Tourism and Lands and Minister of Sports and Youth Affairs), K. Mahesan (Secretary to the Ministry of Sports and Youth Affairs) and Upul Nawarathna Bandara (Head of Marketing, Sri Lanka Cricket) at the sponsorship presentation ceremony
Continuing its commitment in empowering the homegrown talent of sportspersons at national and international levels, Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, will enhance its long-standing partnership with Sri Lanka Cricket (SLC).
Dialog Axiata PLC will renew its commitment with SLC as the ‘Official National Team Sponsor of Sri Lanka Cricket’ for the year 2024 in Sri Lanka’s inbound tours. Sri Lanka will play a total of 10 Tests, and 21 each of One Day Internationals (ODI) and Twenty20 Internationals (T20I) during 2024. Dialog Axiata’s sponsorship will cover three Tests, and nine each of Odis and T20Is, where Sri Lanka is to host other ICC full-member nations, beginning with the ongoing Zimbabwe white-ball series.
This partnership will add more value to Dialog Axiata’s existing partnership with Sri Lanka Cricket as the Largest Investor Supporting the Passion of the Nation that has been in existence for over a decade. Under the wing of Dialog Axiata PLC as National Sponsor of the Men’s Cricket team, Sri Lanka achieved significant milestones in the recent past. Among them is Sri Lanka emerging Champions of the ICC Men’s T20 World Cup in 2014, a notable triumph achieved at global level, following the 1996 World Cup win.
With Dialog Axiata as National Sponsor of the Men’s cricket team, Sri Lanka emerged champions at the 2014 and 2022 editions of the ACC Asia Cup. In addition Dialog Axiata PLC was the proud sponsor when Sri Lanka recorded a series whitewash against South Africa in the Test series played in South Africa in 2019.
When Sri Lanka won the ICC T20 World Cup in 2014 and became undisputed champions of the ACC Asia Cup in 2022, Dialog Axiata PLC aptly organised a bus parade where our champion cricketers were given a rousing welcome in an open bus parade from the Bandaranaike International Airport to the Capital of Colombo where thousands gathered by the roadsides to wish our champions on both occasions.