Datuk Beatrice Nirmala tells APIIT MBA Students ‘Do what your heart say and do not live somebody else’s dream!
View(s):The strongest Industry Linked Master of business administration degree( MBA) programme in Sri Lanka, the Staffordshire University MBA; presented by The Asia Pacific Institute of Information Technology( APIIT) featured the 90th edition of the “ APIIT MBA Diary ” with an honoured guest of international repute Datuk Beatrice Nirmala the CEO and Founder of The IBR Asia Group in Malaysia. Ms. Nirmala is the founding CEO since 1997, growing it into a New Age PR company with dedicated Publishing, Events, Digital Marketing, Training, and Investor Relation Divisions. Interview by Dr. Rohantha Athukorala the speaker opinioned that ‘Follow your heart in the direction you must take and do not live somebody else’s dream. Some may say you are selfish but that is not true. You owe this to yourself the top business personality from Malaysia addressing the MBA students of APIIT.
As a successful entrepreneur, Datuk Beatrice Nirmala made inroads into the business with a dynamic and charismatic personality, her experiences and perspectives have led to her being a much-in-demand speaker, panelist, and moderator, especially on topics such as entrepreneurship, women empowerment, and talent development. She has revolutionised the Malaysian business media landscape by creating ‘International Business Review’- the first-ever business
publication to connect corporate
and government decision-makers to one another. She has reinvented The IBR Asia Group by transforming it from a pure publishing entity to a boutique PR and Communications house offering 360-degree offline, online
and on-the-ground publicity and branding solutions.
Commenting on the Pandemic Ms Nirmala said “I was devasted with the first wave but in the 2nd wave I was able to study the virus and understand how to control the situation. With that, I became very innovative. An idea I had for five years I made a reality finally- VOICE OF ASEAN- a regional news and business networking platform. This is the beauty of the human brain. If you conceive it you can believe in yourself and go on to achieve the idea of your dreams. This is my advice to every younger. Do not get concentrated on doing what your parents or school told you. Move out of the framework and do your thing. Make your talent come out and enjoy yourself. Money does not bring happiness. It’s what you do that makes you happy. This is what you owe to yourself she said.
Datuk Beatrice is a Member of the University of Malaya’s Advisory Committee for Student Industrial Training. And also, she has created VOICE OF ASEAN- a regional news and business networking platform- that showcases the business opportunities, and investment potential and connects Southeast Asia to the world and is a respected business tycoon in Malaysia. Undoubtedly one of the nicest human beings I have met and I am sure she touched every Sri Lankan’s heart said
Dr. Athukorala.
The MBA programme of Staffordshire University has an outstanding faculty who are top corporate leaders in Sri Lanka and have had strong academic careers. We believe in giving the best contemporary education for the next generation CEO as the pandemic made most theories obsolete and nontraction-driven. This is the reality that we must accept commented Dr. Athukorala.
The Asia Pacific Institute of Information Technology ( APIIT) is the market leader for Master’s education in Sri Lanka due to the novel ecosystem that has been built which is more than just education said Dr. Athukorala.
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