Daraz, South Asia’s leading e-commerce marketplace, has delivered a record-breaking 11.11 (November 11) sales, with over 14 million e-commerce shoppers visiting the platform across its five key markets – Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar – participating in the largest global shopping day. Almost US$10 million worth of products were sold in the first [...]

Business Times

Daraz delivers record-breaking 11.11 sales

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Daraz, South Asia’s leading e-commerce marketplace, has delivered a record-breaking 11.11 (November 11) sales, with over 14 million e-commerce shoppers visiting the platform across its five key markets – Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar – participating in the largest global shopping day.

Almost US$10 million worth of products were sold in the first hour, up more than 150 percent on last year’s sale, the company said.

Bjarke Mikkelsen, CEO and Founder of Daraz, said, “We are delighted with today’s results. It underlines the strength of our marketplace where customers trust the quality of products that they purchase on Daraz, and it illustrates how SMEs are able to unlock the online potential of their business. It has also been encouraging to continue seeing more users from both big and small cities across our five markets buying and selling a wide variety of products from our platform. This shows how e-commerce has become more accessible for everyone in the region.”

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