Evolution of INSEE Sanstha Cement
View(s):As Sri Lanka’s pace of construction escalates alongside its rapid urbanisation, INSEE Cement continues to address the changing needs of its consumers with a constantly evolving products and solutions.
Headlining this catalogue is INSEE Cement’s flagship brand SANSTHA – Sri Lanka’s oldest existing cement brand and the country’s first-ever superior blended cement product. Having sustained consumer loyalty as Sri Lanka’s most loved and preferred building and construction cement product for the past five decades, SANSTHA has moved beyond a brand today to become a legacy on its own, the company said in a media release.
“As a brand INSEE SANSTHA has enjoyed unwavering loyalty over the years, a feat that we have never taken lightly,” said Jan Kunigk, Executive Vice President – Marketing, Sales and Innovation at INSEE Cement. “This is why we have taken innovation to the next level at our Innovation to Industry (i2i) Collaboration Space at Peliyagoda; here we continue to elevate INSEE SANSTHA’s performance, quality and features to make it adapt faster to our dynamic market environment that is also becoming more environmentally aware and responsible.”
Especially engineered for individual house building and concreting, INSEE SANSTHA is a superior blended cement produced under SLS 1253 composed of clinker as the main constituent, blended with high-grade calcium carbonate and enhanced with either fly ash or slag, improving both the technical performance and the environmental footprint of the concrete composition. INSEE SANSTHA is also Sri Lanka’s first cement product to be awarded with the Green Labelling Certification by the Green Building Council of Sri Lanka (GBCSL), and to receive the Green Mark Gold Award by the Ceylon Institute of Builders (CIOB). “As the industry leader and the only multinational company in the local cement market, it is our responsibility to set a precedent by continuously upgrading our own products to meet these evolving needs and international standards,” Mr. Kunigk continued. “In order to do so, INSEE continues to introduce regional and global benchmarks to Sri Lanka, playing our part in elevating our brands such as SANSTHA alongside local construction industry standards.”
One in every two homes in the country is built with INSEE SANSTHA Cement. The brand collaborates with the local consumer and industry stakeholders of building and civil work across Sri Lanka, proactively responding to construction challenges and needs. The INSEE teams deployed island-wide across construction sites have built strong relationships with contractors, masons, engineers and on-site labourers, engaging directly to understand their respective needs, and which features to enhance to further future-proof the product. INSEE SANSTHA is also 100 per cent locally produced, supporting the Sri Lankan government’s manifesto of expediting the economic growth of the country.