230i helps draw massive crowds at Big Bad Wolf Book Sale
View(s):230 Interactive, a Sri Lankan digital media agency, recently partnered with the Big Bad Wolf Book Sale to create awareness, stimulate conversation and engage audiences.
This was the first time the Malaysian book sale that tours around Asia came to Sri Lanka and ran for a period of 11 days nonstop at the Sri Lanka Exhibition and Convention Centre. The book sale and exhibition attracted over 100,000 people, within this short period, the agency said in a media release.
Nigel De Zilwa, Digital Creative and Strategy Director, 230i said: “Working on the Big Bad Wolf account and with the team provided us with the rare opportunity of really pushing the envelope in relation to the brand. Our insight in introducing the brand to Sri Lanka came from treating the brand as an actual living character that spoke directly to his fans, responding in person and enjoying Sri Lanka for the first time as any other visitor to the country would. He was a sarong wearing, Ayubowan howling sensation that took Sri Lanka by storm and he made over a hundred thousand new faithful friends, brand loyalty at its best.”
Speaking about the partnership and the success of the event Dipak Madhavan, Partner of the Big Bad Wolf Book Sale Sri Lanka, said: “We at Big Bad Wolf Books came to Colombo for the first time in 2017. Our usual approach is to take up to a year, from the first idea to making arrangements and selecting partners, to actually arriving and setting up our sale. In Sri Lanka, we decided to expedite the plan to action within just four months. 230i won us over initially, primarily because of how well they captured the brand essence, perfectly and very quickly, at the pitch stage. From inception, they have delivered above and beyond and adapted well to a very intensive way of working, as we do in BBWBS.”
“Sanjay (Mendis-co-Founder of 230i) and his team have done an incredible job promoting Sri Lanka’s first Big Bad Wolf Book Sale. From day one they have come up with and executed digital marketing strategies and engagement that have brought in the crowds and spread the love for our mission – offering great books at affordable prices,” noted Andrew Yap, Big Bad Wolf Books Managing Director in Malaysia.