‘Maggi’ marks digital milestone with cooking website for mothers
View(s):Iconic food brand Maggi, with a strong heritage of empowering women for over 30 years, launched its very own website www.maggi.lk this Mother’s Day to help new age mums access cooking recipes quickly and easily. Strengthening its digital presence to cater to new consumer trends and preferences, Maggi’s new website offers modern, digitally savvy mothers with less time to spare, a wide variety of simple and tasty Maggi recipes, ranging from traditional Sri Lankan dishes to international cuisine.
It also offers a host of other information to make every day cooking more enjoyable, such as tips for cooking with the kids and helpful nutritional information for each dish, according to a company media release. “Our website gives new age mothers a whole new experience in learning the art of Sri Lankan cuisine in a modern way,” said Priyadarshinie Karunaratne, Assistant Vice President – Food. “A special feature of our website is its ability to let users filter recipes based on the food category, preparation time and type of cuisine they prefer. It also provides nutritive values, calorie counts, and cooking and health tips for every recipe, making it an all-purpose platform.”