Commercial Bank supports ‘Ransalu’ loyalty privilege programme for apparel sector
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Picture shows - Commercial Bank Managing Director/CEO Jegan Durairatnam (5th from left) and Channel 17 CEO Mr Jumar Preena exchange the agreement in the presence of (from left) Messrs Arjuna Herath, Manager Marketing, Thusitha Suraweera, Head of Card Centre and Hasrath Munasinghe, Deputy General Manager Marketing of Commercial Bank; and M.L.N. Piyathilake, Chairman, Executive Committee of JAAF, R. B. Santosh Kumar, Country Manager Sri Lanka and Maldives of MasterCard, M.P.T. Cooray, Secretary General, JAAF and Tony Johnpillai of Lake House Printers.
Sri Lanka’s apparel sector associates are to be backed by the country’s largest private bank with an exclusive Debit Card that confers special benefits, under a partnership between the Commercial Bank of Ceylon, the Joint Apparel Association Forum (JAAF) and Channel 17, the company tasked with managing an employee loyalty programme for the sector. The JAAF membership targeted Commercial Bank – MasterCard issued ‘Ransalu Privilege Card’ will be available free of charge to any member of the JAAF operated Ransalu Loyalty Programme who has, or opens an account with Commercial Bank, according to a media release from the bank.
The Debit Card will make its owners eligible to receive the extensive collection of discounts and offers normally enjoyed by Commercial Bank Debit Card holders, in addition to the benefits they are entitled to under the Ransalu programme. The card will also serve as identification for them to claim benefits from the Ransalu loyalty programme, which targets a membership of over 350,000. The Ransalu Privilege Loyalty Programme already offers its members discounts on essential consumer items, hospitalisation, pharmaceutical products and clothing.
“The apparel industry is a vital constituent of Sri Lanka’s export economy, and retaining and rewarding its workers is mission-critical,” Commercial Bank Managing Director/CEO Jegan Durairatnam said.
“Commercial Bank is therefore delighted to join the Ransalu Loyalty Programme to support the aspirations of our apparel sector workers through this exclusive Debit Card.” JAAF Secretary General Tuli Cooray said: “Commercial Bank’s support to the Ransalu loyalty programme will significantly add value to the programme and enhance its attractiveness to members. Channel 17 CEO Mr Jumar Preena added that the Ransalu Loyalty Programme is one element of an island-wide employee retention and motivation drive for the apparel sector, the largest single industrial employer in the country and the fastest growing contributor to the national economy. “Channel 17’s unique loyalty programme is fully supported by the Ministry of Industry and Commerce. National Telco leader Mobitel provides the IT platform while Lake House Printers and Publishers are official card suppliers,” he said.