Launching pad for up and coming designers
View(s):Zainab Ammarah’s “Up and Coming Fashion Designer of the Year 2014” is now in progress for the sixth consecutive year and the grand finale of the competition will take place on June 22 at the Mount Lavinia Hotel.
The competition was aimed at creating a platform for young aspiring designers to launch their career or brand to the Sri Lankan design industry. The award for Sri Lanka’s Up and Coming Fashion Designer of the Year and the corresponding fashion show has evolved over the years. Interest in the event has grown with participation from around the country including urban and rural areas as well as leading design schools and universities.
Says founder and organizer Zainab Ammarah, “As a once aspiring designer myself, I realized Sri Lanka had a lot of latent talent which merely needed the opportunity – this was the main reason for establishing the Up and Coming Designer of the Year contest. Since its inception, it has uplifted the lives of all the designers who have participated, creating a pathway for them to liaise with leading international buying houses and provided inspiration to create their own design labels.”
Clothing brand AnationZ, has come forward as the title sponsor for this year’s event with event partners Rumours, CT Photography, PR Wire, Paper Works Mount Lavinia Hotel and Ebernizer. Further information on the competition can be found on the official event Facebook page at www.facebook.com/zainabammarah