Picture shows children at the Singer CSR event

Singer Sri Lanka, as part of its social responsibility programme, is making a concerted effort to assist underprivileged students in rural schools. In Tantrimalai in the Anuradhapura district Singer has undertaken to provide 400 school bags to the Wimalagana Maha Vidyalaya.

Since 2005 the company said in a press release that it has been providing bags for children at the school. Tantrimalai, which borders the Vavuniya district, has been badly affected by the ethnic conflict and many of the school’s students have lost parents in the fighting. Singer Sri Lanka Chairman Hemaka Amarasuriya says, “CSR is a vital part of our business but we don’t see our initiatives as charity rather, by giving the children the tools they need to study and chart their own futures – we are making an investment in their future and the future of the country, which ultimately is our future too.”