Financial Times

Light-weight cottons from Emerald

Emerald International, which says it has maintained a tradition of research and development for almost half a decade, this week launched a new product – light-weight cottons.

“Being in the personality enhancement business, we believe that fashion is diversity. And diversity of fashion is matched by the versatility of our products,” said Kisani Dahanayake, Senior Brand Manager of the company, explaining the new product, “Leger- light weight cottons.”

“Leger is more than just a good product. It includes countless invisible features and benefits. This shirt is designed and manufactured to provide optimum in harmony with the comfort and coolness the human body is yearning for. The fabrics used for this garment consists of the softest light weight cottons manufactured in the most prominent mills in Japan,” the company said.

Leger is produced mostly in white and Ms Dahanayale said this was because, “We work with whites mainly based on ‘Aura’. Aura is the electromagnetic field that surrounds the human body and every organism and object in the universe.

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