ISSN: 1391 - 0531
Sunday October 7, 2007
Vol. 42 - No 19
Financial Times  

SriLankan bags Gold at PATA

SriLankan Airlines clinched its first gold at the prestigious Pacific Asia Travel Association (PATA) Gold Awards 2007, for the best marketing campaign for an airline. The airline’s “Home Away from Home” campaign proved hugely popular in Sri Lanka where it was launched, reinforcing SriLankan Airlines’ brand values of warmth and traditional hospitality. Jetwing also won a PATA grand Award in the Education and Training category. The Grand Awards are given to the four ‘Best-of-show” entries in the pacific Asia Travel Association (PATA) Gold Awards.

The annual PATA awards recognise exceptional achievement in areas such as marketing, heritage and culture, environment, education and training with the winners setting industry standards for excellence and innovation.


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