ISSN: 1391 - 0531
Sunday September 16, 2007
Vol. 42 - No 16
Financial Times  

Leo Burnett training for excellence in advertising

The delegation

Leo Burnett Solutions Inc. (LBSI), is sending 17 delegates from its Leo Fundamentals course to Pondicherry, India, as part of the company’s latest training initiative, the ad agency said. The 17 young delegates will head for an intense training session under the renowned advertising guru Ram Sehgal, who has 39 years in the advertising industry. He has formulated a demanding workshop, where the group from LBSI will be put through a gruelling two and half days of preparatory work, presentations and lectures that have been specially designed to exercise the mind and encourage deeper thoughts and insights.

This trip to the Indian city is the latest in a series of workshops organised by LBSI. Various sessions have been organised over years, aimed at beginners, mid-level professionals, and management through a number of intensive and inclusive training programmes. These have featured a host of well recognised local and international speakers, including Sehgal, Russel Miranda, Dileepa Abeysekera, Ravi Bamunusighe, Trevor Kennedy and LBSI Managing Director Ranil de Silva.

De Silva said the modules set out in the Leo Fundamentals programme encompass a wide variety of topics that will lay a solid foundation for the participants. He added, “Most of those who have signed up for Leo Fundamentals are relative newcomers to this business, and we at Burnett are very conscious of how important it is for them to build up a strong insight into our industry, and more so, that they learn this from the leaders in the field.”


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