ISSN: 1391 - 0531
Sunday September 9, 2007
Vol. 42 - No 15
Financial Times  

Brandix opens Centre of Inspiration for Casualwear

Brandix, Sri Lanka’s largest apparel exporter, recently inaugurated a centralised facility for its Casualwear business in Ja-Ela. The 270,000 square foot Brandix Centre of Inspiration (BCI) is the group’s Casualwear Business Unit’s one-stop point for design to delivery, and assures customers of undivided and complete service. The uniquely designed facility houses a top notch product development and design centre, a central warehouse, a state of the art cutting facility and a centralised marketing and merchandising operations, the company said.

Officiating as Chief Guest at the ceremonial inauguration of the Brandix Centre of Inspiration, Fisheries and Aquatic Resources Minister Felix Perera described the Centre as a model for others in the apparel sector and said he was extremely proud to see such a modern facility in his electorate.

“At a time when countries like China and Vietnam are emerging as a serious threat to Sri Lankan exporters, the values, uncompromising quality and value addition of companies like Brandix will help us face the challenges,” the minister was quoted as saying. He said the growth and market share achieved by Brandix in a short space of time was an extraordinary feat for any company.

Brandix Casualwear forms the backbone of the Brandix Group’s product portfolio, and specialises in woven bottoms - basic pants, cargo pants, 5-pocket jeans, shorts and skirts. It has seven production facilities which include a state-of-the-art fully automated denim facility, the first of its kind in Sri Lanka. The fully integrated process utilizes the advantages generated by the Group's vertical linkages to source woven fabric, finishing, accessories and high end washes.

The Brandix Centre of Inspiration provides centralised services to Brandix Casualwear, including marketing, design, product development, centralized cutting and supply-chain management. Key players in the supply chain are invited to sit alongside Brandix associates enabling them to conceptualise and deliver ‘inspired solutions’ to customers. Brandix Casualwear CEO Pravin Kalpage said the success of BCI has been demonstrated by the productivity and effectiveness of this strategic initiative since its soft launch in June 2006.

Consolidated Group turnover for the year ending March 31, 2007 was US$ 320 million and Brandix is expected to reach its short term revenue target of US$ 500 million, in the near future.

 

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Copyright 2007 Wijeya Newspapers Ltd.Colombo. Sri Lanka.